Took My Own Advice and Paid Someone to Do What I Hate
There’s something deeply humbling about realizing you are the exact client you talk to every single day. The one that is Overwhelmed. Avoiding that task I hate. Fully aware it needs to get done… and simply choosing not to. “It’s me. Hi! I’m the problem, it's me.”
What was the task I hated? Website building.
And before anyone tries to be nice about it: no, it wasn’t “fine.” It was outdated, clunky, and not enough for someone whose literal job is helping businesses run better.
I knew all of that… and still wasn’t doing anything about it. Because I didn’t want to. I didn’t want to sit there tweaking layouts. I didn’t want to second-guess every sentence. I didn’t want to spend hours building something I’m not actually good at, just to end up with something mid. And resulting in giving up and having intense imposter syndrome questioning “why the hell am i doing this business?”
So instead, I did what a lot of business owners do best: avoided it, justified it, told myself “no one looks at your website anyway.”
Meanwhile, I’m out here telling my clients, “If it’s not your strength, outsource it.” The irony was not lost on me.
It was finally around Christmas of 2025 I had to call myself out. Because the truth wasn’t “I don’t have time.” The truth was: I didn’t want to spend my time doing that. And those are two very different problems. Not having time means you need to reorganize. Not wanting to do it usually means… you shouldn’t be the one doing it. So I made the decision I’d been avoiding: I was going to outsource my website.
I’m not going to sit here and pretend it was an easy “yay!! treat yourself!!” moment.
It wasn’t cheap. It wasn’t a casual expense. It was the kind of investment that makes you stare at your bank account for a second and go, “alright… we’re trusting the process here.” And that’s the part people love to skip over when sharing their experiences online. Outsourcing isn’t always comfortable. It requires trust. It requires letting go of control. And of course, it requires money.
But what it also does? It forces you to start acting like the business owner you say you are. Every hour I would’ve spent fighting with my website was an hour I wasn’t spending on my clients, my strategy, or actually growing my business. And even worse? I probably would’ve ended up redoing it again in a month anyway.
So really, my options were: Do it myself, take forever, hate the process, and get a mediocre result. OR Pay someone who knows what they’re doing, get it done right, and move on with my life.
When you say it like that, it’s not even a hard decision.
So I handed it off. And instead of being in the weeds, overthinking every detail, I got to stay in my lane. While my designer was building something that actually reflects my business, I was:
working with clients
refining my offers
doing the things that I am good at within my business
And the wild part? She captured my voice better than I would have. Which, as someone who prides themselves on their voice, was both impressive… and slightly offended. (Kidding.)
I’ve said it over and over again. If you are constantly: putting something off, dreading it, doing everything except the task itself; that is your sign to reevaluate whether you should be the one doing it at all. Outsourcing isn’t about being fancy, it’s about being effective.
I tell my clients all the time that their time is valuable. Turns out… mine is too. And the second I started treating it that way, making decisions that support my business instead of slowing it down everything got easier.
Sometimes the smartest move you can make in your business is admitting, “Yeah… I am not good at this part.” And paying someone else to do it better.